About Value Driven Petals
Founded in 2018 by master florist Elena Rodriguez, Value Driven Petals has emerged as the premier online destination for floral design education. With over 15 years of professional experience in high-end event floristry and botanical design, Elena recognized the need for accessible, comprehensive floral education that goes beyond basic arrangement techniques.
Our mission is simple: to provide value-driven floral education that empowers students to create meaningful, beautiful arrangements while building sustainable floristry skills. We believe that every flower tells a story, and every arrangement should reflect the passion and skill of its creator.
Our courses combine traditional European techniques with modern design principles, ensuring students receive well-rounded education that prepares them for both personal enjoyment and professional success in the floristry industry.
